The Power of Words was a playful commission encouraging positive change. It was part of a McDonalds Happy Meal ® campaign in Germany gifting books related to inner growth. The advertising agency Scholz & Friends got in touch to commission my illustrations to bring the campaign up to life. The posters showcase sentences that encourage children to be better humans, look after the environment and seek positive transformation.
We created bespoke McDonald’s Happy Meal ® promotional material for the shops, which included big banners and large posters for the interior decoration. These artworks combined photographic material with my imaginary world of intricate illustrations.
For the streets, we created 5 metre long colourful billboards, where children could interact with my creations while having their photo taken. The artworks were also used across other media including online and tv.